Can I Upload Gifs To Instagram

GIFs on Instagram Stories are seriously trending, merely did yous know that you can create Instagram Stories GIFs for your make, as well?

Across simply being a ton of fun, businesses tin also apply Instagram Stories GIFs to describe attention to important elements in your Instagram Stories, like a call-to-activeness or the swipe-up push button.

But if yous create your own branded GIFs for Instagram Stories, you'll exist able to increment brand awareness, encourage people to post from live events, or just make your own stories match your make.

Here'southward how to create Instagram Stories GIFs for your brand in three easy steps:

At that place a lot of artistic means to use Instagram Stories GIFs, and businesses are quickly jumping on this hot new Instagram trend. But…not many brands have made the leap to create their own.

Nosotros came up with the idea to create a series of Instagram Stories GIFs to help businesses bulldoze traffic and sales through stories, with fun stickers like "swipe upwards," "shop now," "new post", etc.

All you have to do is search "Later" when you're adding a GIF, and you'll find them all at that place!

Once we found out how easy it was to create your own Instagram Stories GIFs, not only did we know we had to do information technology, but we besides had to share how nosotros did it!

The good news is, it's super piece of cake to practice, and we'll show yous the exact steps in this post.

**How to Create Instagram Stories GIFs:

#1: Go a Verified Brand on Giphy**

Instagram Stories GIFs are powered by Giphy, so you volition need to create a Giphy brand aqueduct and apply to get it verified (FYI, your aqueduct doesn't necessarily have to exist verified to be available via Giphy's public API).

The practiced news is that this process is pretty quick, but the bad news is that because of the verification brake, small businesses may non get approved.

Also, co-ordinate to Giphy, they don't let artists to upload commercial work for brands (including GIFs) to their own profiles, so if y'all want to create your own Instagram Stories GIFs, really your just option is to apply for review.

That existence said, once you lot've been verified, you're totally allowed to work with Giphy artists to create Instagram GIF stickers for your brand! You just have to upload those GIFs to your own channel.

To create a brand channel, but open Giphy, click on "Log In" in the top right corner of the homepage, and so select "Bring together Giphy" on the following folio.

At the bottom, you lot should see a button to "Join every bit an Creative person or Brand." Click it and and so make your pick on the post-obit page.

Next, you'll be prompted to submit your details, including your contact info and information nearly your business.

When you lot're washed, striking "Apply Now" and that's it! You should come across a message on the following page that Giphy has received your application and that they'll be in contact before long. Yous'll also receive an email from Giphy with the same information.

While you're waiting to be approved, you tin can start building out your profile. If you set your business relationship to public, people will be able to search for your brand and run into info virtually y'all, including your proper noun, website, an about y'all section, and links to your social profiles.

(Y'all can view the Later Giphy page hither as an example).

Brand accounts on Giphy come with an analytics dashboard with all kinds of stats on the GIFs you create, which is actually helpful for measuring the impact of your Instagram Stories strategy as well as how popular your GIF stickers are.

It's kind of shocking just how successful our stickers are so far, and nosotros haven't even promoted them! In the matter of a week, they've already earned over 16 million views from people using them in their posts, proving that making your own Instagram Stories GIFs could actually be a swell strategy for your concern.

**How to Create Instagram Stories GIFs:

Stride #2 Upload Your GIFs to Giphy**

Once you're approved, information technology'southward time to create and upload your wonderful GIFs to Giphy!

This is where y'all need to pay attending: in order for your GIFs to announced on Instagram Stories, they must be uploaded as a sticker and not equally a regular GIF.

Unlike regular GIFs, GIF stickers are animated GIFs laid on a transparent groundwork or layer (alpha channel). As Giphy puts it, "Retrieve a cutting-out or die-cutting, just blithe."

You lot tin can turn a GIF into a GIF sticker easily by just turning off the background layer of your canvass, and exporting the same way.

Giphy also offers fashion advice on how to create a great sticker. "A good sticker is unproblematic, eye-catching, and fun. Considering [ they're ] shared at a fairly small size, information technology's important to keep them visually sharp and well defined."

"Also, since stickers have transparent backgrounds, they can "collaborate" with things…design stickers that can * peek * effectually things," Giphy says.

Something else to keep in heed is how you want your followers (and other users) to use your Instagram Stories GIF stickers. If yous have a brand with a following that already tags you in user-generated content or stories on Instagram, those people would probably also dear to add a fun branded sticker to their mail as well!

For example, since a ton of people like to post on Instagram Stories while watching The Bachelorette, ABC created a series of branded GIFs featuring their star, Becca. In that location'southward the branded logo, but there'due south besides her signature catch phrases and diverse facial reactions.

Did we mention that all of this is…gratis? Yous don't need a big Television set show budget to create a viral moment on Instagram.

When designing GIFs for Instagram Stories, information technology'due south important to think about how users are virtually likely to use them: in what ways volition your GIFs add to or raise people'southward Instagram Stories?

As for technical specs, Giphy states the post-obit about creating GIF stickers:

Upload your stickers equally GIF files (APNG files are currently not supported)
Stickers must be exported with at least 20% transparent pixels, no white or opaque colour backgrounds.
Size: 500-600px with an even-numbered height and width.
In that location is no maximum file size, our server will automatically resize the sticker on upload.
RGB colour fashion is mandatory.
Set to loop Forever upon exporting.

Once you've covered these points, you're fix to upload to Giphy!

Don't forget to add descriptive tags! This is how your stickers will bear witness upward in searches on Instagram Stories. Each sticker should have at least 5-10 relevant tags, and it's particularly important to tag your stickers with your make to make them easy to observe!

In improver to tagging our GIFs with phrases like "link in bio," we also fabricated certain to tag them with "Later" so our followers tin can easily notice all our GIFs in ane identify.

According to Giphy, the most popular searches across their API are love, happy, middle, trip the light fantastic toe, true cat, sad, dog, cry, birthday, osculation, party, lol, and food. Y'all should consider these terms when creating and tagging your stickers to make certain they appear in the results for the most popular searches.

**How to Create Instagram Stories GIFS:

Step #3 Test on Instagram and Spread the Word!**

Once you've uploaded your GIF stickers to Giphy, they should be bachelor when someone searches for the tags you lot utilize, or from your brand profile on Giphy!

Yous should also test your new GIF stickers out on Instagram Stories! Simply take a photo or video, tap the Sticker button and open the GIF option.

Next, search for your GIF stickers by typing out ane or more of the tags you used. This should pull up one or more of your GIFs.

And voilà, your GIF stickers are all set to go! If you're planning a special launch, you lot might want to upload them in advance, we plant that our GIFs took well-nigh a calendar week for all of them to prove up under the search term "After" on Instagram.

Wondering how you can use custom Instagram Stories GIFs? If you're hosting a live issue, that'due south the perfect opportunity to encourage sharing and build brand sensation. Simply take a cue from Girlboss, who created their own for their briefing, Girlboss Rally:

Too, don't forget to spread the discussion most your new stickers! A great strategy is to share a story (or several stories) showing your new GIF stickers in action, and let your viewers know where and how they tin can utilise your GIFs in their ain stories.

It'due south fourth dimension to have your stories seriously – watch our complimentary Instagram Stories for Business grade today!